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| Home | How we work | Reporting | Retailing at a Glance | Key Players | Our Services | | |
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OUR SERVICES SHOPPERS BEHAVIOR STUDY Grocery shoppers don't weave up and down all aisles -- a pattern commonly thought to dominate store travel. Instead, most shoppers "tend only to travel select aisles, and rarely in the systematic up and down patterns most tend to consider the dominant travel pattern. Once they enter an aisle, shoppers rarely make it to the other end. Instead, they "travel by short excursions into and out of the aisle rather than traversing its entire length. Shoppers prefer a counter-clockwise shopping experience. They tend to shop more quickly as they approach the checkout counters. Shoppers' behavior is driven more by their location in the store than the merchandise in front of them. SHOPPERS SPENDING PATTERN STUDY Shopping and spending levels increase with their earning capacity. Price is the primary driver of retail buying decisions for grocery items. The key attractions to the mall are: service, familiarity and employee friendliness which influence purchases. As for promotions, Bilingual, culturally-relevant advertising approaches are still the best. MYSTERY SHOPPERS Some retailers hire marketing research companies to evaluate the quality of service in their stores; these companies use mystery shoppers to get the information anonymously. They assign a mystery shopper to make a particular purchase in a store or restaurant, for example, and then report on the experience. Typically, the shopper is reimbursed, and can keep the product or service. STORE CHECK-OUT SURVEY Store check-out survey gage the customers’ satisfaction in terms of the speed of making payment at the check-out counter and time spend on customers' shopping trips. It tracks the average waiting time customer spend at the check-out counter. STORE LEAFLET SURVEY Store leaflet survey helps identify the effectiveness of your leaflet promotions. Key questions addressed are: how effective is the leaflet? Does the customer read it? Which of the content attack their attention? Would it influence their purchase decision? STORE IMAGE SURVEY Store image survey is to monitor customer perceptions of comparative retailer performance on a range of indicators, such as price, quality, stock availability, service etc. As these are normally conducted on a rolling basis at frequent intervals (for example, every four weeks), they are particularly useful for identifying short-term changes in customer perceptions of relative performance.
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