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UNITED STATES RETAIL MARKET Sales in the U.S. grocery market are estimated to reach $543.44 billion in 2006. The major factors influencing the structure of the market are intensive price competition, aggressive expansion, increased fragmentation of retail formats and market consolidation. Competition in the industry has become even fiercer as the likes of Kroger, SuperValu and Safeway (as well as many smaller, regional players) attempt to defend their incumbent positions from the threat of encroachment from low-cost rival Wal-Mart. SUPERVALU focuses on product categories and value, significant cost saving with quality products offer. There are more than 1,160 Save-A-Lot stores across the country and the number continues to grow. Brands used are: Acme, Albertsons, bigg's, Bristol Farms, Cub Foods, Farm Fresh Food & Pharmacy, Hornbacher's, Jewel-Osco, Scott's, Shaw's/Star Market, Shop ‘n Save, Shoppers Food & Pharmacy and Sunflower Market. KEY STATISTICS Population: 298,444,215 (July 2006 est.) Age structure: 0-14 years: 20.4% (male 31,095,847/female 29,715,872) 15-64 years: 67.2% (male 100,022,845/female 100,413,484) 65 years and over: 12.5% (male 15,542,288/female 21,653,879) (2006 est.) Population growth rate: 0.91% (2006 est.) GDP (purchasing power parity): $12.36 trillion (2005 est.) GDP - per capita (PPP): $41,800 (2005 est.) Unemployment rate: 5.1% (2005 est.)
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