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SWITZERLAND   RETAIL MARKET    In Switzerland, the market in the retailing sector is stagnant. The resulting competition for market shares has been raging for years, and its momentum is undiminished. In the past some forms of cost- and service-intensive distribution have dramatically declined in significance, others are going through a renaissance, and the discounters have consistently extended their market positions.   The factors underlying this development, which include an increased convenience orientation and price sensitivity on the part of consumers (smart shopping) and the trend towards one-stop shopping, are reasonably well understood, leading to a strategy of expanding market share - principally through the price component - at the expense of competitors.        KEY STATISTICS   Population: 7,523,934 (July 2006 est.)   Age structure: 0-14 years: 16.3% (male 637,585/female 591,297) 15-64 years: 68.1% (male 2,585,062/female 2,539,345) 65 years and over: 15.6% (male 480,198/female 690,447) (2006 est.)   Population growth rate:0.43% (2006 est.)   GDP (purchasing power parity): $241.8 billion (2005 est.) GDP - per capita (PPP):$32,300 (2005 est.)   Unemployment rate:  3.8% (2005 est.)

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