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GERMANY
 
RETAIL MARKET
 
Overall, Germany retailing in 2005 was characterized by a negative macroeconomic environment, increasingly tough competition, and, above all, consumers’ restraint and high price sensitivity. Job worries, social-political disorientation and the resulting fears about the future combined with high energy prices shaped consumers’ shopping behavior. This unfavorable business climate contributed to the overall weak results of German retailers.
 
 
KEY STATISTICS
 
Population: 82,422,299 (July 2006 est.)
 
Age structure:
0-14 years: 14.1% (male 5,973,437/female 5,665,971)
15-64 years: 66.4% (male 27,889,936/female 26,874,858)
65 years and over: 19.4% (male 6,602,478/female 9,415,619) (2006 est.)
 
Population growth rate: -0.02% (2006 est.)
 
GDP (purchasing power parity): $2.504 trillion (2005 est.)
GDP - per capita (PPP): $30,400 (2005 est.)
 
Unemployment rate: 11.7% (2005 est.)

 


 


 

 
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