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HOW WE WORK
 
 
(1)   How do we collect the prices ? >>
 
 
  (2)   Understand the hypermarket layout >>
 

 
HOW DO WE COLLECT THE PRICES ?
 
 


Products are displayed according to the Product Family Grouping / Category, followed by the row depending on the capacity or packaging size taking into consideration the shelf maximum weight and space optimization.
 
Efficiency in Grocery Price Checking require specific skills and knowledge in identifying the "search item".
 
We always aim to make a fair comparison. If the price checkers can't find the product in the same size in a competitor's stores, we will take the nearest size and convert the price pro-rata. If there is no size that will fairly compare with the product, then we do not include it. If a product is price marked and a different price is shown on the shelf then the lower price is taken.

 
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UNDERSTAND THE HYPERMARKET LAYOUT


Typical hypermarket floor layout can be likened to a modern township with its designated entry and exist points, systematic traffic controls to ensure smooth flow of shoppers through its network of aisles and directional signage. Hence, the layout of a hypermarket is designed to encourage shoppers to walk through or visit as many sections as possible. Due to space constraint in a given floor, products displayed on the shelf need to fulfill three(3) criteria:

 (1)  Variety
 
Refers to product offerings to shoppers that consist of different brands, flavors, capacity or packaging sizes
 
 (2)  Fast-moving
 
Refers to products that have a short shelf life and high liquidity. Fast turnover to cash form
 
 (3)  Completeness
 
Refers to availability of products on offer that fulfill the daily grocery needs of an average shopper which could range from toilet paper to canned food
 

 


A detailed layout of the personal care section of the hypermarket ( diagram below )



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